A season of extremes, clean primary brights sit alongside playful pastels, delivering a refreshed message. Super saturated colour emerges as a strong message, with Saffron, Bold red and Performance Blues making the most impact while balanced neutrals anchor the accents
Introduce oversized romantic ruffles and graphic high necklines for the fashion-forward consumer, but don’t overbuy.
Such details will stand out on social media and gain press coverage.
Easy to wear, easy to understand details such as soft gathers, statement straps and lace borders drive volume.
With the narrative revolving around soft brights, these tones shout summer, but are not the hyper-brights of past seasons.
1. Head-to-toe colour continues to stand out as a key message. Style tonal variations of the same hue together, whether a rich neutral or a soft bright.
2. Comfort is the new luxury. The continued development towards refined neutrals defines the importance of simplicity.
3. Brights are softened. Strong colours remain a key message, leaning away from hyper-bright.
4. Blues are fast becoming a key colour group to watch. They work as a soft pastel or at the brighter end of the spectrum.
5. Black continues to evolve. Use as a single-colour statement.
WGSN
Now you can dropship with us, all you need to do is to sign up to our dropshipping program and grab the photos for your website / store.